How we started

Unlike the ladies who enjoy a wide range of blog shops and online stores, the guys in Singapore noticeably have a much lesser choice, so with that in mind THEBLACKDOGSTORE was started in March 2009 to make male apparels more available to local guys online. We hope to provide an alternative for the guys out there who work around a busy schedule like us, with no time to walk through the throngs of shopping malls or who simply can’t find the right design.

Since our humble beginnings, THEBLACKDOGSTORE have made continuous effort to launch new collection monthly. We are glad to find customers who identify with our style and have been supportive of us so far. In the near future, we will continue to find unique creative apparels so if this is the first time you are visiting us, do take sometime to just browse through our selection and you may just find something you like.

What we believe in

We are very much inspired by Japanese brands like Muji, Uniqlo, Comme Des Garcons and believe in the concept of simplicity where less is more. Devoid of superfluous graphics and designs, our minimal style apparels are mostly in mono or understated colors, emphasizing on design, texture and shape of apparel. We also believe in making our apparels value for money for our customers thus all items are carefully priced to align with the store values.

How we got the name

The name came to us while we were shooting for our very first shoot and thinking of a suitable name for the store. Our usually lazy and mischievous black mutt came disrupting the shoot by making several attempts to sneak into the frames and simply sitting in front of our model refusing to budge. Since he’s black like our favorite color and the name theblackdog goes well with the concept store, we decided to name the store, THEBLACKDOGSTORE hoping one day the store can become part of our customer’s lifestyle like how our mutt became part of ours.